The Mission

To provide Metro-Detroit with leading design, creation, and retailing of fine jewelry, premier Swiss time pieces, and unparalleled service.


The Vision

To establish David Wachler and Sons as the premier jeweler in Michigan through responsible sourcing of materials and creation of bespoke jewelry. Working with a dedicated team, and state of the art facilities to provide customers with a timeless feeling of happiness, cherished through the generations.



Through the years David Wachler and Sons has won over 30 National and International Jewelry design awards, including the prestigious Diamonds International Award.

David Wachler and Sons designs and manufacturers jewelry in its own shop.


Examples of Excellence

Lazare Kaplan also partnered with David Wachler and Sons to design a spiral necklace set with 100 Ideal Cut Diamonds.

One of the National Design awards was won by Buzz and his father, Norman, in the same year. Quite an accomplishment for a family owned business.


The History

David Wachler, born in 1900, started his Jewelry business in Detroit, Michigan in 1922. In 1950 he joined with his two sons, Norman and Jeff and became David Wachler and Sons. Norman’s son, Buzz and Buzz’s daughter, Lori, continued the tradition of having 4 generations of Wachler’s. David Wachler and Sons is a fixture in the jewelry business throughout the metropolitan Detroit area.


The Team

Leonard “Buzz” Wachler is a jewelry designer/manufacturer by trade, is also a certified Gemologist and President/CEO of David Wachler and Sons.

Dean Rottermond brings over 30 years experience in the high end watch and customized jewelry market.

Dennis Tarockoff has been with the company for over 30 years, is a Graduate Gemologist
from the Gemological Institute of America and the head appraisers and manager of sales.

Brian Sanders is the Director of David Wachler and Sons, Inc. 7 full time sales people on staff.

There are 5 full time bench jewelers/designers.

This team and company has been voted best custom jeweler twice.

Address : 100 South Old Woodward • Birmingham, MI 48009
Phone : (248) 540-4622

Every customer that walks in our store is treated as if they are part of our family. Whether it is for a simple repair, to buy a timepiece, to sell some of their heirlooms, or to design a one-of-a-kind diamond ring. Our main focus is and always will be genuine customer service. My grandfather started the tradition and we are continuing it today.