I am a person who thinks jewelry especially diamonds is a pretty silly concept though I have a wife who likes shiny things. Their work is professional and beautiful. Rather than save a buck and get wedding rings done at a bargain jeweler I had my rings done here. They are fairly priced considering their location, reputation, and quality. I can’t send my wife for annual ring cleanings and such to some ghetto store in a strip mall.
I have another ring I purchased from a currently out of business retailer and Wachler has done cleanings and resizing for me free of charge.
The way I look at it, for a store like this to have a professional staff and keep the lights on there has to be a healthy markup. I’d rather make my very occasional jewelry purchases from a professional store like this than buy off the shelf at Costco.