About Us

David Wachler, born in 1900, started his Jewelry business in downtown Detroit, Michigan in 1922 when he moved to this country from Germany.  Originally, Wachler manufactured custom designed jewelry, sold his jewelry and diamonds directly to the jewelry trade. In 1950, David Wachler & Sons opened a store in northwest Detroit, changing from a company, which catered to the wholesale trade, into one which sold directly to the public. Today, David’s grandson, Buzz and his daughter, Lori, continue the tradition of having 4 generations of Wachlers working at the store.  Located in the heart of downtown Birmingham, Michigan, David Wachler & Sons continues to be a staple in the jewelry industry throughout the metropolitan Detroit area.

Buzz Wachler is a jewelry designer/manufacturer by trade, is also a Certified Gemologist and President/CEO of David Wachler & Sons. There are four full time bench Jewelers/Designers, including another father and son team as well.  They have all been with the company for many years.

David Wachler & Sons designs and manufacturers Jewelry in its own shop.  From the initial hand carved wax, the casting, the metal finish work to the stone and diamond setting, the entire process is done in-house.  Over the years, David Wachler & Sons has won more than 30 National and International Jewelry design awards, including the prestigious Diamonds International Award which is very rare for an American Jeweler.  Two of the national design awards were won by Buzz and his father Norman, in the same year, which is quite an accomplishment for a family owned business. The company has also been voted Detroit’s Best Custom Jeweler by HOUR Detroit magazine several times.

Our Team

Members of the David Wachler and Son's team that are always available to help.
Buzz Wachler
Sales, Jewelry Designer/manufacturer by trade. A Certified Gemologist and President/CEO of David Wachler & Sons.
Lori Wachler
Sales/E Commerce.
Shelly Colman
Office Manager
Robert Mattila
Jeweler/Diamond and Gemstone setter, Designer
David Woodward
Rob Vallus
  • I have dealt with David Wachler & Sons since 1978, and have consistently enjoyed personable and professional service from at least two generations of the Wachler family. From my very first contact with Jeff Wachler I have been treated fairly and counseled wisely regarding all of my purchases over the last 40 years. I have an extraordinarily high opinion of the Wachler family's integrity, professional competency, and artistic ability, and I strongly recommend them for your important gift, relationship jewelry, or quality watch needs.
    - William H Van Dusen Jr
  • “My husband purchased a new wedding ring for me after 10 years of marriage. We went to a few jewelry stores before finding Wachler. The other stores seemed to be judgmental about the price point and did not explain the diamonds and design to us. It was totally different when we went into Wachler. Buzz is excellent to deal with, he truly cares about the craft of design and finding the right ring for you. He doesn't rush you and is a joy to deal with. He will work with you on price points/budgets. I got my new ring on Saturday and I absolutely love how it turned out. I would highly recommend him. The entire shopping experience from start to finish was a joy.”
    - Sara Milligan
  • “Mr Wachler and his family are very professional.they treat us like family.”
    - V. M.
  • “My girlfriend and I visited many jewelry stores and found great craftsmanship at Wachler. The ring they made us is the most beautiful I've ever seen. We now ordered a second ring. Working with Buzz and the staff has been a great experience and collaboration for such a personal purchase. Update. My second ring is also excellent.”
    - Glenn Rumery
  • “Excellent customer service!”
    - Carol Scheuer
  • “Excellent customer service and custom jewelry work. They will treat you well regardless of whether you are spending $300 or $30,000. I've been going here for years and I've never had a bad experience.”
    - Russell R
  • “I am a person who thinks jewelry especially diamonds is a pretty silly concept though I have a wife who likes shiny things. Their work is professional and beautiful. Rather than save a buck and get wedding rings done at a bargain jeweler I had my rings done here. They are fairly priced considering their location, reputation, and quality. I can't send my wife for annual ring cleanings and such to some ghetto store in a strip mall. I have another ring I purchased from a currently out of business retailer and Wachler has done cleanings and resizing for me free of charge. The way I look at it, for a store like this to have a professional staff and keep the lights on there has to be a healthy markup. I'd rather make my very occasional jewelry purchases from a professional store like this than buy off the shelf at Costco.”
    - Mikal West
  • “My ring is just outstanding! Many Thanks!”
    - Cathey Chatas
  • “Excellent customer service and custom jewelry work. They will treat you well regardless of whether you are spending $300 or $30,000. I've been going here for years and I've never had a bad experience.”
    - Russell R